Educational Qualification

• PhD in Marketing Management, Maulana Azad National Institute of Technology Bhopal
• MBA in Marketing Management, The ICFAI University, Dehradun
• BSc, Pt Ravi Shankar Shukla University Raipur Chhattisgarh

Work Experience (Research /Teaching)

• Assistant Professor, AMITY University Raipur
• Assistant Professor, ITM University Raipur
• Marketing Executive, Chhattisgarh Handicraft Development Board, Raipur
• Marketing facilitator, Chhattisgarh State Medicinal Plants Board, Raipur

Area of Interest (Research /Teaching)

• Sales Promotion
• Consumer Behaviour
• Digital Marketing
• Social Media Marketing
• Integrated Marketing Communication

Journal Publication

• Dubey, A., & Sinha, S. K. (2024). Does Social Media Exposure Shape Consumer Response in the Form of Panic Buying? Journal of Creative Communications, 19(2), 130-146. https://doi.org/10.1177/09732586231160589, ISSN- 0973-2594, [Scopus – Q2]
• A Systematic Literature Review of the Sales Promotion’s Utilitarian and Hedonic Benefits, Accepted for publication in International Journal of Business Excellence [Inderscience Publication, Scopus, ABDC-C.]
• Sinha, S.K. & Verma, P. (2020). Impact of Sales Promotion’s Benefits on Perceived Value: Does Product Category Moderate the Results? 52 (101887) Journal of Retailing and Consumer Services. [ SSCI, Scopus, ABDC-A.]
• Sinha, S.K. & Verma, P. (2019). The link between Sales Promotion’s Benefits and Consumers Perception: A comparative study between Rural and Urban Consumers. Global Business Review (Sage Publishers), 20(3), 498–514. [ Scopus, ESCI, ABDC - C.]
• Sinha, S.K. & Verma, P. (2018). Impact of Sales Promotion’s Benefits on Brand Equity: An Empirical Investigation. Global Business Review (Sage Publishers), 19(6), 01-18. [ Scopus, ESCI, ABDC Ranking – C]
• Sinha, S.K. & Verma, P. (2018) “Examining the Moderating Role of Gender on the Relationship between Sales Promotion’s Benefits and Consumer Perception”, Iranian Journal of Management Studies, 11(4), 787-822.  ESCI, ABS -1.
• Sinha, S.K. & Verma, P. (2017). Consumer’s Response towards Non-Monetary and Monetary Sales Promotion: A Review and Future Research Direction. International Journal of Economic Perspective, 11(02), 500-507 [Scopus, ABDC – C]

Case Study:

• Published a case study titled "Nukkad Tea Café: Combating the Taboo of Transgender Employees" in Ivey Cases with Product no. W36906

Paper Presentation

• Presented paper -“Financial Inclusion and Economic Inequality in India”, In the  International Conference on Emerging, Technologies, Analytics and Operations (ICETAO 2024) organized by IBS Hyderabad (March 23, 2024)
• A Study on Impact of Digital and social media on Customer Retention in Context of Indian Telecommunication Industry, International Conference on Digital Economy, Indian Institute of Management Raipur. (December 6-8,2019)
• A study on Impact of Influencing Factors on Purchase of Solar Photovoltaic product, 12th Annual Conference on Data Driven Decision Making in The Digital Age, S. P. Jain Institute of Management and Research. Mumbai. (December 27-30, 2018)
• A study on antecedents of Brand Loyally in context of Telecommunication Services, 12th Annual Conference on Data Driven Decision Making in The Digital Age S. P. Jain Institute of Management and Research, Mumbai. (December 27-30, 2018)
• Impact of Sales Promotion’s Benefits on Consumers Perception: a Comparative Study between Rural and Urban Consumers in India, 26th Annual Conference of the National Academy of Applied Psychology at Indian Institute of Technology, Madras. (December 29-31, 2016)
• Examining the Mediating Role of Hedonic and Utilitarian Benefits on the Relationship between Sales Promotion and Consumer Perception, 4th International Marketing Conference, Indian Institute of Management Calcutta. (December 22-24, 2016)
• A Study on Brand Equity with Reference to Hedonic and Utilitarian Benefit of Sales Promotion presented in International Conference on Brand Management (CBM 2016) organized by Indian Institute of Technology, Delhi. (April 16-17, 2016)
• Consumer response for Green Marketing Mix, presented in 3rd International Conference on Environment Friendly Agriculture & Horticulture in Planning of A Smart City organized by Maulana Azad National Institute of Technology, Bhopal.  (December 12-14, 2015)
• Psychological Influence of the Reward Given with Sales Promotion presented in 24th Annual Convention of National Academy of Psychology (NAOP), organized by Indian Institute of Forest Management Bhopal. (December 12-14, 2014)
• A Study on Impact of Green Consumerism on Marketing Practices, presented in International Conference on Industrial, Mechanical and Production Engineering: Advancements and Current Trends organized by Maulana Azad National Institute of Technology, Bhopal. (November 27-29, 2014)

Conferences / MDPs Attended / FDPs Attended

• “KNU SDG Glocal Week Conference” held at Kangwon National University South Korea (November 20-24, 2023)

Conferences / MDPs Organised / FDPs Organised

• Coordinated ICIM 2022 (International Conference on Insights in Marketing) Sustainable Marketing for a Better World (February 4-5, 2022)

Workshops / Training Attended

• FDP- AI- Enabled Simulation for Interactive Learning & Assessments- CESIM (July 2, 2024)

Awards And Achievements

• Best paper Award at 9th International Scientific Conference – Sustainable Management in the Age of ESG and AI: Navigating Challenges and Opportunities, University of Maribor, Slovenia. (May 13, 2025)
• Best paper presentation award at “International Conference on Emerging, Technologies, Analytics and Operations (ICETAO2024)” organized by ICFAI Business School, Hyderabad (March 22-23, 2024)

International Exposure

• Participate KNU SDG Glocal Week Conference” Kangwon National University South  Korea (November 20-24, 2023)

Administrative Roles

• Batch Coordinator – 2024-’26 PGDM D
• Associate Area Chair – Marketing (2022-25)

Other Details

• Peer Reviewer- Management Decision [ABDC B]
• Peer Reviewer- Journal of Retailing and Consumer Services [ABDC A]